Think about how much a Mobile App costs before your start development

I heard Michael Mace of Rubicon Consulting talked at a conference and was really impressed.  He’s the one who said that the Mobile Platforms, unlike the desktop, is diverging to more platforms instead of converging.

Here’s a video of Michael talking about how to price a Mobile App.  He said, “thinking about how to price an app after you finish development is exactly the wrong thing to do.”

The considerations that go into pricing a Mobile App depends on many factors, including:

  • Who’s the customer?
  • Is it Entertainment vs. Productivity tool?
  • Is it meant to be an Impulse Buy vs. a Researched Purchase?
  • How big is the problem that you are trying to solve?
  • How much is the solution worth to the customer?

Watch the video here:

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