A New App That Pushes the Envelope

In my previous life as a Mobile Podcast software/service provider, I get to know many podcasters very well.  One of them is Emily Morse.  She has been doing her podcast, Sex With Emily, since 2005.  The show covers the stuff that we think about but don’t talk about all the time: sex, relationships, dating, cheating, marriage, mistakes, lovers, and even love.  She is very passionate about her work.  Off and on, she took her show onto the public airwaves on radio stations in San Francisco including Free FM and Radio Alice.

About 3 months ago, during the summer, I took the idea of taking her research for her podcasts into a mobile format for the iPhone.  She was thrilled!  The rest is history.

Her iPhone application, 101 Sex Tips from Sex With Emily, is now available on iPhone App Store.  She wrote all the tips and hand picked the tasteful backgrounds on the screen.  It’s all her.  Take this iPhone application with you so you can review the tips wherever you are, at the restaurant, bus stop, on public transit, use your imagination.

swe-about

You can mark tips as “favorites” or email some to your loved ones using the Share Tip feature.  It’s a great way to send a nudge-nudge-wink-wink.

The app was completed almost a month ago, but it took App Store Review team a lot longer than normal to approve this because this app really pushes the envelope on what’s possible in this new mobile format.  Given Emily’s background in broadcast radio, we have been very careful to keep the content racy enough for the audience, but tame enough to work within FCC (and Apple / mobile carrier) guidelines. As of this morning, the app has been approved by Apple.  I have to say that the process is not as transparent as one would hope, but the folks who work at Apple are professional and reasonable.

Here are two (slightly more PG rated) tips for you, free!  You’ll have to purchase the app to see the naughty ones.

swe-tip1

swe-tip2

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